Social media marketing should be a part of your overall marketing strategy. With more and more people using social media for everyday decisions, you need to have a presence. There are certain must-know tips that you should keep in mind when setting up and executing your social media marketing or simply ask an internet marketing company for tips.
Have A Social Media Marketing Plan
As with everything in the business world you need to have a plan before you start. Setting up your social media marketing plan will help you determine what needs to be done, when it needs to be done by and how you can determine whether or not it is working. The first step to setting up your marketing plan is to determine which social networks you should focus on.
There are certain social networks that handle certain niches better than others. Visual niches such as home design will be better served by an account on Pinterest. However, a professional service business may be better off focusing on LinkedIn. Knowing where you target market is and which network offers you the tools to succeed are vital components of your plan.
As part of your plan, you will need to set clear objectives and goals. These should go beyond the average metrics of having a set number of followers and look at more advanced goals. This could include having a set number of leads generated by social media or a set conversion rate.
Complete A Social Media Audit
If you already have accounts on social media you will need to perform an audit. These audits will help you keep track of your accounts and help identify the accounts that are not working in line with your strategy. To complete the audit you should create a spreadsheet to keep track of the accounts and the login details.
If you find social media profiles that are not in line with the brand you should consider whether to shut them down or to change them. Changing the profile to match your brand could cause more confusion than shutting it down and starting again. It is important that when you audit your social media you set up a procedure that can be used again in the future.
Include Engagement In Social Media Marketing
A key factor in successful social media marketing is to include engagement as part of the plan. Social media is all about communication and you want to get potential customers engaging with your brand. If you only try promoting to people on social media, after a while they will stop paying attention.
The 3 steps you need to know about engagement on social media are being proactive, always listening and being engaging. If you find people on social media posting about something relevant to your business you should proactively engage with them. Of course, you need to ensure that all your communication is relevant to the original topic and that you are adding something to the conversation.
Know When To Outsource
Most businesses have to decide whether to outsource their social media marketing or keep it in-house. It is important that you know when you should outsource and when you should not. It is important that you take the time to consider the pros and cons that come with giving up control of your social media accounts.
If you are not able to find the time to complete the marketing then you might need to outsource. However, you could also try scaling back your marketing if you are looking to have a presence on too many platforms. There are also a number of tools that might help you complete your marketing by automating the posting of content.
Get The Most Out Of Social Media Monitoring
Social media has given people a platform to talk about what they want when they want and this will include your business. This is why it is important to monitor social media to find out what is being said. If there are a number of consumers complaining about your business you need to be aware of this and take the steps to stop this from happening in the future.
There are a lot of tools that can help you monitor social media. Some of these tools will focus on certain platforms while others will aggregate all social media into one report. It is important that you know what is being said so that you can engage with the customers and change the talk to a positive influence on your online reputation.
Use Social Media Statistics To Target Users
Social media statistics can help you target users through a number of different methods. The statistics can help you determine the type of content that works best with your audience. You can also see when your audience is most active and time your content or engagement to coincide with this. There are so many benefits that you will find with social media statistics that you should never ignore them.
The statistics that you are able to get will vary depending on the social network you are looking at. Some social networks offer better statistics on your content and others have more statistics available online that you can use. It is important that you find all the statistics possible for the networks you are looking to use.
Use Social Media Tools For Automation
There are many tools on the market that help you automate certain aspects of your social media marketing. These tools will generally help you schedule posts so you do not have to be on the social network all the time. Many of these tools will offer a free version which allows you to manage a set number of accounts. However, if you want the full range of services you will need to pay a fee either monthly or yearly.
The automation these tools offer is particularly helpful when using Twitter. The fast paced environment that makes up Twitter can be hard to get a handle on. When using these tools you can schedule your tweets for certain times of the day or to ensure that it comes out around an event.
Track Link Engagement
Using social media to drive traffic to your website is an important part of social media marketing. However, if you are not tracking the incoming traffic you will not be able to determine what is working and what is not. There are a number of ways that you can track links from using link shorteners to having specific landing pages for certain social interactions.
The easiest is to track a shortened link because each short link will be tied to a set engagement. If you tweet about a product and include a shortened link, that shortened link will only relate to that specific tweet. Being able to track the links not only tells you which content works the best but, will also help you determine which networks are working for your niche.
Know What To Do With Hashtags
Hashtags can be beneficial to your marketing but, if you use them incorrectly they could cause a major drop in engagement. It is important that you know what you should be doing and how to find the right hashtags to use. You also need to consider whether the hashtags you use are compatible with more than one social network. A hashtag that does well on Instagram may not have the same appeal on Twitter and this is something that you have to consider because universal hashtags are very valuable.